Building your Social Dance Brand
As a dancer, you know how important it is to have a successful social media presence. It’s one of the best ways to reach new followers and build relationships with existing ones. But how do you go about building a strong social brand?
1. Find your Niche
You want to put yourself in the shoes of potential employers and think about what they’re looking for in a dancer. What makes you different from your competitors? What do you offer that nobody else can? Once you have identified what sets you apart, use those unique traits to create content that emphasizes why should be chosen over others.
2. Choose your platforms
Decide which social media platforms are right for marketing yourself. You don’t need to be on every single platform. Instead, focus on two or three where you know employers would be hanging out. This will help narrow down what type of content you should produce and when it should be posted so it reaches the right people at the right time.
3. Determine your goals
When creating content for your social channels, think about what kind of actionable goals you want to achieve with each post or ad. Do you want more followers, likes, comments? Or do you want to connect with followers in DM’s and allow them to get to know you more on a personal level? Whatever your goal may be, make sure it’s clearly stated in each post and any associated call-to-action buttons direct people there seamlessly.
[Note; creating conversations in DM’s, chats or messages shows the other person that you care, that you are taking time to engage with them and that you are not just looking for likes and followers.]
Let’s talk about some proven organic strategies! Organic social media strategies (aka online word of mouth) focus on creating content that engages your followers without spending money to promote it. It’s important to note that organic content should be original and engaging - not just reposting the same content over and over again. (Side note; I do love re-visiting old posts from more than a year ago and seeing if they can be re-purposed. No need to create from scratch every. single. time.)
Sharing a post or reel from your page that performed really well in a community group is a great way to get free exposure! It’s also called “social” for a reason… the more social you are on the platforms the better your content is going to perform.
One of my favorite ways to build your social media brand is to use paid strategies! Not everyone loves doing these but if you are consistent with them you will build massive awareness. The beauty of paid strategies is that you can target specific keywords or people who are more likely to want/need you! When using paid strategies, make sure to monitor the stats closely so you can adjust copy and graphics as needed in order to get the best results from each campaign.
If you haven’t tried an engagement or awareness campaign I would encourage you to give one a shot! Setting them up to run at $1 per day is really all it takes to keep showing up in front of your ideal audience and it’s a great way to warm them up to who you are, what you do, and why they should choose YOU.
If possible, consider doing both paid and organic strategies. Paid advertising helps get eyes on your work quickly while organic methods help build relationships over time—and both are equally important!
You also want to make sure that any content — photos, videos, copy — you’re using are original so they stand out amongst the competition and attract potential followers/employers.
There are lots of ways you can create a successful social brand for their business - both organically and through paid strategies but remember to:
Focus on two or three platforms
Share original content regularly
Take advantage of paid strategies
Repurpose your best performing content across different networks
and you can ensure that your social media efforts will result in increased visibility!
With these tips in mind, you'll be well on your way toward building an effective online presence that will help grow your audience even further!
Meet the Author
Jennifer Randall is the founder of Attract. Enroll. a social media management company specifically for dance studios and studio owners. Over the last 4 years, she has worked with over 200 dance studios, set up and managed over 500 paid ad campaigns, and taught hundreds of owners how to use social to attract leads through social media. The experience of owning her own studio for 15 years means she really “gets” owners and the dance industry. Jennifer loves the “social media stuff" and helping studio owners get parents and students off of the “social media scroll" and through the doors.
Learn more about Attract. Enroll.
Attract. Enroll. is a social media marketing company that works with studio owners to create and manage online marketing plans so that owners never waste money on social ever again. Learn more at thejenniferrandall.com or follow on Instagram @thejenniferrandall.
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